Berkley PowerBait

Berkley Fishing is a sponsor of the Outdoor News Junior Pro Team for youth ages 18 and under

Scent, flavor, action, design, nothing at Berkley® happens in a vacuum. Berkley's renowned research methods are inventive and proven. Their products are the most advanced and revolutionary available. All in an effort to help you catch more fish.  For Freshwater anglers across the Great Lake States where many of the members of the Outdoor News Junior Pro Team spend time fishing, Berkley has a solid lineup of hard and soft baits to choose from.

BERKLEY® PowerBait® MaxScent The General

Adding to the company’s wide product portfolio in bait, Berkley introduces its PowerBait® MaxScent The General. This latest innovation, PowerBait MaxScent, showcases a revolutionary new material that releases a super-charged scent field to help beginner and professional anglers catch 45 percent more fish.* MSRP $6.99

New Bait Attracts Fish in Ways Never Before Seen BERKLEY® PowerBait® MaxScent The General now 45% more effective than the original PowerBait

Berkley® introduces its PowerBait® MaxScent The General. This latest innovation, PowerBait MaxScent, showcases a revolutionary new material that releases a super-charged scent field to help beginner and professional anglers catch 45 percent more fish.*

The General is designed with the right action, look and feel to attract fish in a way never before seen and reflects Berkley’s commitment to provide anglers with the best bait possible. Designed with the help of the world’s top bass anglers, The General is five inches in length and features classic slow falling stick bait wiggle action to simulate a lifelike appearance.

This innovative bait is tough enough to hold up to strike after strike. The General also pairs well with Fusion19™ Weedless Wide Gap Hooks and is well-matched for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish.
*Results represent an average based on controlled field testing across multiple species. Results may vary.

Lab Tested. Angler Approved.

If it hasn't been rigorously tested, it's not a Berkley product. Whether it's looking at the action of a bait in the flow tank, testing line shock strength or guide durability they examine every aspect of the fishing experience to help you become a better angler.

View the lineup of Berkley Hard Baits Here

Berkley's Soft Baits include Gulp!®,  and a line of PowerBait® View Berkley Plastics

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc., a part of Newell Brands’ strong portfolio of well-known brands, is a leader in developing outdoor and active lifestyle products. Additional information can be found at www.purefishing.com.

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